A disappointing yet true fact about the business world is that one in every three small businesses tends to fail within the first two years. There could be a number of reasons behind this fact. Hair and beauty salons and spas are a common yet a rewarding small scale business. Certain salon owners have reached celebrity status and many other 1 million plus salons in the USA enjoy annual sales of nearly $46 billion. As a matter of fact salons and spas could be a highly profitable area of business. If you were always fascinated in helping a friend dress up for a party or if you are a person interested in trying new hair-dos or had a dream of opening your own salon, these simple steps will help you.
Planning and licensing
The first step is to figure out how much money you will need at the start. Prepare a budget covering all your expenses. Including all the equipment you may need. Think of the areas that you’re going to enter. Is it just a hair and a beauty salon or are you going to include spa services as well. There can be certain red tape requirements and licenses that you need to obtain. Search for small business registration and complete all other paper and legal work before you get started.
Location and equipment
Location is the key point for a salon. Select a place with a plenty of footfall, passing traffic, easy access and enough and more parking space. Try to stay away from competition. Do not place your premises in front of another salon; get isolated. Make a list of equipment required. For example hair dressing will require blow dryers, irons, washers, mirrors, work stations, cabinetry, display cases, etc. Having a spa will require a LED or a UV nail lamp, chairs, a small bed and the necessary cosmetics and lotions. Think of the ways of obtaining finance to purchase the equipment. You can get a bank loan or turn into an equipment financing company.
Hire the right personnel
A very common challenge for many salon owners is to find a competent team. The cosmetics treatments performed may have health issues on the clients if your employees are untrained. Make sure the beauticians you hire have the right qualifications and experience. Test their ability to operate the machinery. Educate them of the safety measures when using the dryers, washers, UV nail lamp and the chemicals and cosmetics that are being used and their side effects.
Keep the atmosphere clean and safe. Cleanliness will attract customers to your shop again and again. Keep your tools sharp, clean and current. Play some music to create a relaxing environment and be friendly and pleasant with your customers.